Everything that goes into SEO for an RV park.
This is the work, item by item. What each thing is, what it looks like when it is wrong on a park website, what it costs in bookings, and what we do about it. Read it in order or jump to the piece your site is missing. SEO for parks with us starts at $250 a month.
Twelve things a page has to get right before Google will rank it.
HTTP status codes: the first thing we check.
Every page in the sitemap should answer with a clean 200. Anything else wastes Google's visit or drops the page.
Title tags: the headline Google shows.
The clickable line in search results and a top ranking signal. Missing, too long, or "Home" on every page is the most common park website mistake.
Meta descriptions: the two lines under the headline.
Not a ranking factor, but it is the pitch a guest reads before clicking. Missing means Google writes a worse one for you.
H1 headings: one per page, and it should say what the page is.
The main heading is the page's topic signal. Zero means no topic; three means three topics, which is the same as none.
Robots meta tag: the fastest way to vanish from Google.
One word, noindex, and the page is gone from results. It gets left on by accident after staging more often than you would think.
Canonical tags: telling Google which page is the real one.
A canonical that points to the wrong address tells Google to rank that address instead of this one. It is easy to get wrong and hard to notice.
Open Graph image: what shows when a guest shares your park.
Not a ranking factor. It is the picture in the link preview on Facebook and in group texts, and a blank one loses the click.
Structured data: telling Google exactly what your park is.
Schema code earns the star ratings, FAQ dropdowns, and business details in results. A broken block silently does nothing.
Word count: why a page with two sentences does not rank.
A photo and a caption is not a page to Google. Sites, rates, and cabins pages are the usual thin ones, and they are the money pages.
Dead placeholder links: the buttons that go nowhere.
Template leftovers with href="#" look like links and do nothing. Guests tap them and give up; crawlers hit a wall.
Image alt text: describing the photo to Google and to guests who cannot see it.
Every photo needs a plain description. It is accessibility, it is image search, and it is one of the easiest things a park site gets wrong.
Duplicate titles and descriptions: when Google cannot tell your pages apart.
Two pages with the same title look like one page to Google, and it picks which to show. Usually the wrong one.
Ten things that matter as much as the page and do not show up in a crawl.
Page speed and Core Web Vitals: your guest is on a phone with one bar.
A ranking factor and the reason guests leave before the page shows. Park sites are slow for the same three reasons.
Mobile rendering: Google reads the phone version, and so do your guests.
Google indexes the mobile page, not the desktop one. Menus that vanish, buttons under a bar, and tables that scroll sideways are invisible to a crawl.
Google Business Profile signals: the part of SEO that is not on your website.
Completeness, category, photos, posts, and reviews decide the map pack, and none of them live on the site. Often the biggest lever for a park.
Name, address, and phone: why every listing has to say the same thing.
Google cross-checks your park across the web. An old phone number on Yelp and a different name on the sign costs you trust, and rank.
Backlinks and citations: the authority that lives on other people's sites.
Google trusts a park that other sites mention and link to. It is the signal a site audit cannot see, and most parks have almost none.
Internal linking: which of your pages Google can reach, and which it thinks matter.
Pages nobody links to are pages Google barely visits. The cabins page reachable only from the footer is a common one.
Keyword targeting: does the page say what guests search?
A script can count words; it cannot tell whether the page is about what a camper types. That is judgment, and it is the whole point.
Broken external links: the links that die when other sites change.
Your booking link, the state park page, the hot springs: other sites change their addresses and your links to them quietly break.
Redirect chains: what happens to old addresses when a park site is rebuilt.
Every rebuild leaves old addresses behind. Forward them once, directly. A chain of three hops leaks ranking and slows every click.
Near-duplicate content: the town pages that seemed like a good idea.
Ten pages that are the same two paragraphs with the town swapped. Google marks the pattern down, and a duplicate-title check will not catch it.
What actually moves a park up once the basics are fixed.
One page per kind of guest, not one page for everyone.
Google ranks specific pages for specific searches. A big-rig page beats a Sites page for a big-rig search, every time.
Location pages: when a park should build one, and when it should not.
A page per nearby town works for a plumber who drives there. A park is in one place, and the pattern usually hurts.
FAQ sections: the questions guests ask, answered where machines can read them.
Real questions with real answers earn the dropdowns under your result and feed the AI assistants. Every park has twenty of them.
Comparison pages: for the guest who is still deciding.
"Cabin or RV site," "which park near Yellowstone," "monthly or seasonal." Guests search these while deciding, and honest answers win them.
Blog posts: the specific questions only your park can answer.
Not "10 camping tips." "Can a 40-foot fifth wheel make the turn at the county road?" Long-tail questions are less competitive and closer to booking.
Seasonal content: publish what guests search, when they search it.
"Winter camping Buena Vista" is searched in October. A page published in December misses it. What to write and when.
Local content: proving to Google that your park belongs to its place.
Events, landmarks, the fishing report, the good taco place. Content about your area reinforces where you are, beyond the address line.
Consistency: a steady drip beats a burst and then silence.
Ten posts in January and nothing since tells Google the site is abandoned. Two a month all season tells it the park is open.
Local citations: the listings that tell Google your park is real.
Campendium, RV Life, Good Sam, the state tourism site, Yelp, Apple Maps. Each consistent listing is a vote that the park exists where it says.
Review generation: the one thing a park can do that moves rankings fastest.
The largest local ranking factor and the thing guests read first. It costs nothing, the park controls it, and most parks never ask.
Local backlinks: the links a park can actually get.
The chamber, the fair, the outfitter, the paper. Local links are the authority a park can earn in a season, and almost none do.
Business Profile posts and photos: an active profile beats a stale one.
Same reviews, same category: the profile updated monthly ranks higher. Posts and photos are the five-minute routine most parks skip.
Internal linking passes: connect what you publish to what books.
A new post nobody links to, that links to nothing, does half its job. The quarterly pass is free and almost nobody does it.
Content refreshes: fix the pages you have before writing more.
A page that already ranks on page two is the cheapest win on the site. Update it, thicken it, and relink it before writing anything new.
Search Console: the page-two rankings that are one fix from page one.
Google tells you exactly what you almost rank for. Read it monthly, fix the near misses, and stop guessing.
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