A website for a park off the interstate.
Your guest is tired, it is late in the day, and they are looking at their phone from the passenger seat. They are not planning a vacation. They are deciding where to stop tonight. The website has to answer three questions in the time it takes to read this sentence, and then get out of the way.
Get startedDoes this sound like your park?
If most of these are true, this page was written for you.
You are within a few miles of a major highway and most guests stay one night.
A large share of bookings happen the same day, on a phone, often in the afternoon.
Big rigs, pull-throughs, and easy in and out matter more than anything else you offer.
Your competition is the truck stop, the Walmart lot, and the park at the next exit.
What your guests are actually deciding.
The guest is deciding whether to pull off at your exit. They need to know where you are relative to the highway, whether there is a pull-through site available tonight, and what it costs. If the site loads slowly or makes them hunt for the phone number, they keep driving. Everything else about your park is a bonus they will discover in the morning.
What the site has to do.
Answer the three questions first
Where you are, whether there is a site tonight, and what it costs, on the first screen, readable on a phone in the sun.
Be fast on a bad connection
Interstate guests are on cell data in the middle of nowhere. The site has to load in a couple of seconds or it does not exist.
Show the way in
Directions from the exit, in both directions, with the turns and the sign to look for. Pull-through sites called out.
Make the phone number the button
Same-day guests call. The number is at the top of every page and it dials on tap.
What we would build.
- A homepage that is mostly a phone screen: location, availability, rates, and a tap-to-call number.
- A directions page from each direction of travel, with the exit number and the landmarks.
- A sites page that leads with pull-throughs and rig lengths.
- A short rules and check-in page for late arrivals.
- Search presence built around the exit, the highway, and the towns on either side, which is how these guests actually search.
- The park map, simplified for someone arriving in the dark.
The mistake we see most.
Building the site like a resort. Long pages, big photo galleries, and a story about the family that founded it are all things a same-day guest scrolls past looking for the phone number.
One we have built.
Howdy Y'all RV Resort, Manvel, Texas. South of Houston off the highway. Location, fit, and a book button on the first screen, with the pond and the dog park for the morning. howdyyallrvresort.com
Tell us about your park.
Twenty minutes on the phone. We will look at what you have and tell you plainly what we would change.
Get started