A website for a park near a national park.
Your guests are not coming for your park. They are coming for the one next door, and they need somewhere to sleep that is close, easy, and ready for their rig. The website sells the destination first and makes your park the obvious place to stay while they see it.
Get startedDoes this sound like your park?
If most of these are true, this page was written for you.
You are within an hour of a national park, a monument, or a landmark that people plan a trip around.
Most guests stay two to four nights and spend the days somewhere else.
Your busiest question is some version of "how far is it to the entrance."
Occupancy tracks the destination's season, not yours.
What your guests are actually deciding.
A guest looking at your site has already decided where they are going. What they are deciding now is whether your park is close enough, whether their rig will fit, and whether booking you is simpler than the two other parks in the same search. Distances, drive times, and the first thing they will see in the morning matter more than your amenity list. The site has to answer where you are before it says anything about who you are.
What the site has to do.
Lead with the destination
The entrance, the drive time, what is open this month, and what to do on the first day. Your park is the base, and the site says so plainly.
Answer the fit question fast
Site lengths, pull-throughs, hookups, and turning room, on the first screen, so a forty footer knows within seconds.
Be findable for the destination
Travelers search the landmark, not your name. The site needs pages built around the searches they make, with your park as the answer.
Make booking the shortest path
One button, to whatever system you already run, from every page.
What we would build.
- A homepage that opens on the destination and puts the drive time and a book button above the fold.
- A guide to the destination from your park: the entrance, the loop drives, the first day, the things guests ask at your office.
- A sites page with lengths, hookups, and photos of the actual pads.
- Pages for the searches travelers make about the destination, each ending at your park.
- The park map, drawn by us, with the sites guests ask for marked.
The mistake we see most.
Selling the pool. A gateway park does not lose bookings because the amenities are thin. It loses them because the guest could not tell in five seconds how far you are from the gate.
One we have built.
Yellowstone Grizzly RV Park, West Yellowstone, Montana. A few blocks from the west entrance to Yellowstone. The site leads with the park and the drive to the gate, then makes booking one button from every page. Visitors went from 15,000 a year to 90,000. grizzlyrv.com
Tell us about your park.
Twenty minutes on the phone. We will look at what you have and tell you plainly what we would change.
Get started