FAQ sections: the questions guests ask, answered where machines can read them.
Every park answers the same twenty questions on the phone. On the page, marked up, they rank, they earn the dropdowns, and the assistants quote them.
IN ONE PARAGRAPH
A FAQ section is a list of real questions guests ask with plain one-paragraph answers, marked up with FAQ structured data so search engines recognize it. Google shows marked-up questions as dropdowns under the result, which takes more space than any competitor's plain link. AI assistants pull answers from them. And each question is a search someone types: "do you allow dogs," "is there a dump station," "how far is the entrance." Put a short FAQ on every main page, with the questions that page's guest asks, not a single giant FAQ page nobody reads.
Which questions
The ones the office answers every day. Can I bring my dog, and where can it go. Do you have 50 amp. Is there a dump station. How long are the pull-throughs. Is the road in paved. What are check-in and check-out. Are there showers, laundry, WiFi. Do you take reservations by phone. What is the cancellation policy. How far is the entrance, the lake, the grocery store. Is the park open in winter. Can we have a fire. Write them the way guests ask them, not the way a lawyer would.
What one looks like
The FAQ block at the bottom of a big-rig page, as it would read:
- How long are the pull-through sites? Sites 1 through 18 are 70 feet, long enough for a 45-foot fifth wheel with the truck attached.
- Do you have 50 amp? Yes, on sites 1 through 30. Sites 31 through 40 are 30 amp.
- Is the road in paved? Yes, from Highway 24 to the office. No tight turns.
- Can I bring my dog? Yes, on a leash, and there is a fenced dog run by site 20.
- Is there a dump station? Yes, by the exit, free for guests.
Five questions, one paragraph each, marked up as FAQ structured data that matches the text. Google may show two or three of them as dropdowns under the result, and an assistant asked about big-rig sites near the town has a clean answer to quote.
Where to put them
On the page they belong to. The big-rig page gets the length, amperage, and road questions. The cabins page gets the linens, kitchen, and pet questions. The homepage gets the five most common. Five to eight per page. A single FAQ page with forty questions is fine as a reference, but the ranking and the dropdowns come from questions on the pages that rank.
How to mark them up
FAQ structured data is a small block of code listing each question and its answer, matching what is on the page. Most builders have a FAQ block that adds it automatically. It has to match the visible text and it has to parse; a broken block earns nothing. Structured data, explained.
What it earns a park
Search results that show three or four of your questions as dropdowns under the headline, which pushes the competitor below you further down the screen. Answers that AI assistants quote when a traveler asks them about parks in your area. Fewer phone calls asking things the site now answers. And content that ranks for the question searches, which are often less competitive than "[town] RV park" and closer to booking.
What it looks like when it is missing
A page with no questions on it, and the questions living in the owner's head. Or a FAQ page written like a policy document: "Guests are advised that pets must be restrained." Or questions with the schema but without the answers on the page, which Google treats as spam.
What we do about it
Every main page we build carries a FAQ block written from the questions the park actually gets, and the structured data is generated from the visible block so it always matches. We add questions when Search Console shows new ones people are asking. Why this matters for AI search.
Questions about this.
Should an RV park website have a FAQ page?
A FAQ section on each main page works better than one big FAQ page. Put the questions each kind of guest asks on that guest's page, with FAQ structured data, and keep a fuller reference page if you want.
What questions should be on a campground FAQ?
The ones the office answers daily: pets, amperage, dump station, site lengths, the road in, check-in and check-out, showers and laundry, WiFi, reservations, cancellation, distances, winter, fires.
How do FAQ dropdowns appear in Google results?
Through FAQ structured data on the page, matching the visible questions and answers. Google may then show some of the questions under the result as expandable dropdowns.
Can I use a FAQ to stuff keywords?
No. Questions and answers have to be real and visible on the page. Google penalizes FAQ markup that does not match the page or exists only to insert terms.
Want this done for your park?
This is the ongoing work in the Marketing band. Tell us about your park and we will say what we would build first. SEO for parks starts at $250 a month.
Part of the RV park SEO guide, section: What grows a park site. Previous: Location pages: when a park should build one, and when it should not. Next: Comparison pages: for the guest who is still deciding.