Blog posts: the specific questions only your park can answer.
The posts that work answer one specific question a guest of your park asks, in your words. Nobody else can write those, so nobody else ranks for them.
IN ONE PARAGRAPH
Long-tail searches are the specific, several-word questions people type: "can a 40 foot fifth wheel fit at [park]," "is the road to [park] paved," "[park] in October weather," "where to buy propane near [town]." Each is searched by few people, but those people are close to booking, and almost no competitor has a page for it. A post per question, written from what the office knows, ranks with little competition and answers the phone before it rings. Consistency matters more than volume: two solid posts a month all season beats ten in January and silence.
What to write
- The questions the office answers that need more than a sentence: the road in, the turns, the weather by month, what to do on a rainy day, where the good fishing is, how the shuttle to the park works.
- Arrival and logistics: the last fuel, the grocery run, the dump station route, the gate code process.
- Rig fit: which sites take which lengths, with photos of a big rig on the biggest site.
- Local knowledge: the trail that is closed in spring, the restaurant that is worth the drive, the swimming hole.
- What changed: the new bathhouse, the new rate, the new season dates.
Not: generic camping tips, national holidays, or anything a chain could publish.
What one looks like
A post titled as the question: "Can a 40-foot fifth wheel make the turn into Snowy Peaks from Highway 24?" First paragraph: yes, and here is how. Then: the turn is a right off the highway onto a paved county road with a wide radius; the entrance is 300 feet in; do not follow the map app that routes through town, because the bridge on Main is posted at 10 feet. A photo of the turn from the driver's seat. A photo of a 42-foot rig on site 9. Two sentences on where to pull over if you miss it. A link to the big-rig page and the book button. About five hundred words. It ranks for a search that only guests of this park make, and the office stops answering that call.
How to write it
Title it as the question, in the guest's words. Answer it in the first paragraph. Then give the detail, the photos, and the numbers. Link to the page that books. Six hundred words is plenty if it actually answers the question. A FAQ block at the bottom with the two related questions helps. Post it, link to it from the relevant guest page, and add it to the sitemap.
What it looks like when it is missing
The park has a blog with four posts from the year the site launched. Guests keep calling to ask whether the road is paved. The answer lives in the office and nowhere Google can find it, so the search "[park] road paved" returns a forum thread where someone guessed wrong.
What it costs a park
The long-tail searches are the cheapest wins in SEO because nobody competes for them and the searcher already knows your name or your area. Each unanswered question is a search a competitor or a forum answers instead, and a call the office takes for the hundredth time.
How to check your own
- Ask the office for the five questions they answered this week. Search each one with the park's name. Do you appear?
- Open your blog and read the titles. Could any other park have written them? Then they are not working.
- Check the dates. If the newest is last year, the blog is telling Google the site is inactive.
What we do about it
In the Marketing band we write posts from a monthly call with the park about what guests asked, two a month in season, each titled as the question and linked from the relevant guest page. Why the cadence matters more than the count.
Questions about this.
What should an RV park blog about?
The specific questions guests ask about the park and the area: the road in, rig fit, weather by month, where to get propane, what to do nearby. Not generic camping tips.
How often should a campground post?
Two solid posts a month in season is plenty. Steady beats bursts; a site that posted ten times in January and nothing since reads as inactive.
Do blog posts help an RV park rank?
Yes, when they answer specific searches nobody else does. Posts written from what the office knows rank with little competition and bring guests who are close to booking.
How long should a park blog post be?
Long enough to answer the question with detail and photos, usually five to eight hundred words. Answer it in the first paragraph and link to the page that books.
Want this done for your park?
This is the ongoing work in the Marketing band. Tell us about your park and we will say what we would build first. SEO for parks starts at $250 a month.
Part of the RV park SEO guide, section: What grows a park site. Previous: Comparison pages: for the guest who is still deciding. Next: Seasonal content: publish what guests search, when they search it.