Seasonal content: publish what guests search, when they search it.
Guests search a season weeks before it starts. A page published on opening day missed the guests who planned in February.
IN ONE PARAGRAPH
Seasonal content is a page or post about what your park is like at a particular time of year, published ahead of when guests search for it. Opening dates and spring conditions, summer availability and heat, fall colors and shoulder-season rates, winter sites and what is plowed. Each is a real search with a real window. Timing is the whole trick: publish four to eight weeks before the searches start, update the same page each year rather than making a new one, and link it from the homepage while it is current. Snowy Peaks RV Park's winter camping page is the example we point to.
The park year, as searches
- February to March: "when does [park] open," "[area] camping in May," "spring RV camping [state]." Publish opening dates, spring conditions, early-season rates.
- April to June: "[area] camping July," "[park] availability," "4th of July RV park [town]." Publish what is booked, what is open, the summer events.
- August to September: "fall camping [area]," "[area] fall colors RV," "shoulder season rates." Publish the fall page and the closing date.
- September to November: "winter RV camping [state]," "RV parks open year round [area]," "snowbird monthly [town]." Publish the winter page, the plowing, the water situation, and the monthly rate.
What one looks like
A winter page for a year-round park in the mountains, in outline. Title: "Winter RV Camping at Snowy Peaks, Buena Vista, Colorado." First paragraph: open all year, 22 sites with heated water, the road plowed by 8 am. Then:
- Which sites have water in winter and which are dry.
- What is plowed and what is not.
- Propane: delivered Tuesdays, or the co-op in town.
- The monthly winter rate and the nightly rate.
- What there is to do: the hot springs, the ice fishing, the ski hill 40 minutes away.
- Three winter photos.
Published in early October, updated each September at the same address, linked from the homepage from October through March. It is the page that wins "winter RV camping Colorado" for that park.
What to publish
One page per season that is actually different at your park, not four pages saying the park is nice. The winter page says which sites have water, what gets plowed, the propane situation, the monthly rate, and what there is to do. The fall page says when the colors turn, the shoulder-season rate, and that the pool closes. The opening page says the date, what is ready on day one, and how to book the first weeks. Photos from that season, not summer photos on the winter page.
Keep the same page, update it yearly
A page that has existed for three years at the same address, updated each fall, ranks better each year. A new "Winter 2026" page every year starts from zero and leaves last year's page to rot. One winter page, updated, is the pattern. Change the dates, add this year's photo, adjust the rate, and link it from the homepage when the season is near.
What it looks like when it is missing
The park is open year round and nobody searching "winter RV camping [state]" ever finds it, because the site says nothing about winter. Or the site announces opening day on opening day, after the guests planning May booked elsewhere in February.
What it costs a park
The shoulder seasons, which are where an extra week of bookings matters most. Summer fills itself in many places; October and April are won by the parks that told guests they were open and what it was like.
How to check your own
- Search "winter RV camping [your state]" and "[your area] camping in October." Are you there?
- Look at your site for any page about a season other than summer.
- Check the date on your opening-day post. If it went up on opening day, it was late.
What we do about it
In the Marketing band we keep a seasonal calendar for each park and publish the season pages four to eight weeks ahead, update them yearly at the same address, and move the homepage link as the year turns. The Snowy Peaks winter page is the example.
Questions about this.
When should an RV park publish its winter camping page?
September or October, before guests search for winter camping, and update the same page each year rather than creating a new one.
Should I make a new page each season?
No. One page per season, kept at the same address and updated yearly, builds ranking over time. New pages every year start from zero.
What seasonal content should a campground have?
Opening dates and spring conditions, summer availability and events, fall colors and shoulder rates, and winter sites, plowing, water, and monthly rates, each only if it is true of your park.
Does seasonal content help a park that closes in winter?
Yes. Opening-date and spring pages catch the guests who plan in February, and a fall page extends the season with shoulder bookings.
Want this done for your park?
This is the ongoing work in the Marketing band. Tell us about your park and we will say what we would build first. SEO for parks starts at $250 a month.
Part of the RV park SEO guide, section: What grows a park site. Previous: Blog posts: the specific questions only your park can answer. Next: Local content: proving to Google that your park belongs to its place.