Name, address, and phone: why every listing has to say the same thing.
Google decides how much to trust your park's location by checking whether the web agrees about it. Your site says one phone number, Yelp has the number from two owners ago, and a directory has the old name. To Google that looks like three uncertain businesses instead of one certain one.
IN ONE PARAGRAPH
NAP stands for name, address, phone. Local search ranking depends partly on those three matching exactly everywhere they appear: your website, your Google Business Profile, Apple Maps, Bing, Yelp, Campendium, the state tourism site, the chamber, and the dozens of directories that copy each other. Mismatches, even small ones like "RV Park" versus "RV Resort" or a suite number on one and not another, reduce Google's confidence and your ranking. A site crawl cannot check this; it lives across other sites. We check and fix it as part of the listings work.
What consistency means
Exactly the same, character for character, in the three fields. "Willow Lake RV Park" everywhere, not "Willow Lake RV Park & Campground" on one and "Willow Lake" on another. "1617 Heritage Park Rd" everywhere, not "Road" on one and "Rd." on another. One phone number, in one format. Google is more forgiving than it once was about punctuation, but it is not forgiving about different numbers, different names, or different addresses.
What it looks like for a park
- The park was sold. The new owner changed the name and the phone. Fifteen directories still list the old ones, and Google still shows the old phone in the panel some days.
- The website footer has the office address and the Business Profile has the PO box.
- A booking platform page uses the reservation line; the site uses the office line; Yelp has a cell number.
- The chamber of commerce listing was typed in by a volunteer with the name misspelled, and six directories copied it.
What it costs a park
Ranking, and calls. Google weighs consistency in choosing the map pack. And the guest who finds the old phone number on a directory gets a disconnected line or the previous owner's cell, and books the next park. Both problems compound quietly for years because nobody at the park looks at the directories.
How to check your own
- Write down your name, address, and phone exactly as they appear on your sign and your website.
- Search your park's name on Google, Apple Maps, Bing, Yelp, Campendium, RV Life, Good Sam, and your state tourism site. Compare each field.
- Search the old phone number in quotes on Google. Every result is a listing that needs fixing.
- Search the old name the same way.
What we do about it
The Listings + Reviews band starts with a full audit of where the park appears and what each listing says, then fixes or claims each one so they match the site and the profile. After that, we monitor monthly, because directories re-import old data and mismatches come back on their own. The site itself carries the address and phone in the footer of every page and in structured data, so the source of truth is unambiguous.
Questions about this.
What is NAP consistency?
Name, address, and phone matching exactly across your website, Google Business Profile, and every directory that lists your park. Google uses the agreement as a trust signal for local ranking.
Does a small difference like Rd versus Road matter?
Less than it used to, but a different name, a different number, or a different address matters. Aim for identical everywhere so there is nothing to interpret.
How do I find where my park is listed online?
Search your park name and, separately, your phone number in quotes on Google. Then check Apple Maps, Bing, Yelp, Campendium, RV Life, Good Sam, and your state's tourism site directly.
We changed our name and phone when we bought the park. What now?
Every listing that still shows the old details needs updating or claiming, starting with Google, Apple, Bing, Yelp, and the camping directories. It is slow work and it directly affects whether guests reach you.
Want this checked on your park site?
Send us the address. We run the full check and tell you what we found, in plain words. SEO for parks starts at $250 a month.
Part of the RV park SEO guide, section: What a script cannot see. Previous: Google Business Profile signals: the part of SEO that is not on your website. Next: Backlinks and citations: the authority that lives on other people's sites.