One page per kind of guest, not one page for everyone.
A 45-foot fifth wheel and a family looking for a cabin are two searches. One Sites page trying to catch both usually catches neither.
IN ONE PARAGRAPH
Google matches a search to the page that answers it most specifically. A page titled "Pull-through sites for big rigs" with lengths, amperage, and turning room beats a general Sites page for "big rig RV park [town]" every time. Most parks have four to six kinds of guest: big rigs, families, monthly or seasonal, cabins, tents, groups, and sometimes winter. Each deserves a page that says what that guest gets, with the facts, the rates, and a book button. This is the first thing we build after the homepage, and it is where most new bookings from search come from.
Which pages to build
- Big rigs. Longest pull-through, amperage, turning radius, whether the road in is paved. This is the guest with the most to lose from a bad fit and the most likely to search specifically.
- Families. Playground, pool, what is walkable, quiet hours, cabins if you have them.
- Monthly and seasonal. Rate or range, what is included, utilities, mail, laundry, pets, the application. A different search and a different guest.
- Cabins or glamping. Each unit with beds, bathroom, kitchen, linens, rate, season.
- Tents, if you take them, with what is and is not allowed.
- Groups and rallies. How many sites together, the pavilion, how to book a block.
- Winter, if you are open, with which sites have water and what is plowed.
Build only the ones that are true. A page for a guest you do not want is a page that brings the wrong calls.
What one looks like
The big-rig page for a park in Buena Vista, in outline. Title: "Big-Rig Pull-Through Sites, Snowy Peaks RV Park, Buena Vista CO." Heading: "Pull-through sites for big rigs." First paragraph: "Sites 1 through 18 are pull-throughs, 70 feet long, 50 amp, on gravel, with the road in paved from Highway 24." Then a short table:
| Sites | Length | Power | Surface | July rate |
|---|---|---|---|---|
| 1 to 18 | 70 ft pull-through | 50 amp | Gravel | $68 |
| 19 to 30 | 55 ft back-in | 30/50 amp | Gravel | $58 |
| 31 to 40 | 45 ft back-in | 30 amp | Grass | $52 |
Under it: a photo of a 44-foot fifth wheel on site 9, three sentences on the turn at the entrance, a four-question FAQ, and the book button. About five hundred words, and it is the page that wins "big rig RV park Buena Vista."
What goes on each page
The target search in the title, the heading, and the first sentence. Then the facts that guest decides on, in text: dimensions, hookups, rates or a range by season, the rules that matter to them, the distance to what they came for. Photos of that kind of site with a rig in it. A short FAQ of the questions that guest asks. A book button, and the phone number. Four hundred to a thousand words that actually answer the search, not padding.
What it looks like when it is missing
A homepage that says "sites for every rig" and a Sites page with one photo and a rate table. A search for "pull through RV sites [town] 50 amp" goes to the competitor whose big-rig page says "70-foot pull-throughs, 50 amp, paved road in." A search for "monthly RV sites [town]" finds nothing on your site that says monthly and goes elsewhere. The guests exist; the pages do not.
What it costs a park
Every specific search you do not have a page for. Those are the best searches, because a guest who types "50 amp pull through [town]" is ready to book, not browsing. General pages catch general searches, which are fewer and less decided.
How to check your own
- List the kinds of guest you actually want.
- For each, ask whether there is a page on your site whose title and heading say that guest's search. If not, you are missing it.
- In Search Console, search the Performance queries for "big rig," "monthly," "cabin," and see what page shows, if any.
What we do about it
The guest pages are the core of every site we build. We work out which guests the park wants on the setup call, then write a page for each with the real facts from the owner. In the Marketing band we add pages as the park's guest mix changes. What each page needs, as a checklist.
Questions about this.
How many pages should an RV park website have?
A homepage, one page per kind of guest you want, a sites and rates page with the map, a facts page, and contact. For most parks that is six to ten pages that each answer a real search, not thirty thin ones.
Should cabins have their own page?
Yes. Cabin guests search differently and decide on different facts. A cabins page with each unit, its beds, kitchen, rate, and season ranks for cabin searches that a general page never will.
Do I need a page for monthly sites?
If you take monthly guests, yes. Monthly searches use the word monthly and decide on rate, inclusions, and application. A page that says monthly in the title catches them; a general page does not.
Is one long page better than several short ones?
Several focused pages, each answering one search fully, rank better than one long page trying to answer everything. The exception is thin pages; each guest page still needs real content.
Want this done for your park?
This is the ongoing work in the Marketing band. Tell us about your park and we will say what we would build first. SEO for parks starts at $250 a month.
Part of the RV park SEO guide, section: What grows a park site. Next: Location pages: when a park should build one, and when it should not.