Writing facts an assistant can quote.
An assistant writing about your park is looking for sentences it can restate as fact. It cannot do anything with "spacious, shaded sites and friendly service." It can do everything with "sites 1 through 20 are 70-foot pull-throughs with 50-amp service, shaded by cottonwoods." The difference is the whole page.
IN ONE PARAGRAPH
AI assistants build their answers from sentences that contain checkable specifics: numbers, names, dates, distances, yes-or-no facts. They skip evaluative language because they cannot verify it and because every park says it. A park page written for assistants states each fact once, plainly, in a sentence that stands on its own, with the number in it. Length, amperage, count, price, date, minutes, miles. Adjectives can stay, after the fact. The pages that get quoted read like a knowledgeable friend answering, not like a brochure.
Which facts get quoted
- Site lengths and types, with counts and which are pull-through.
- Electric by amperage, and which sites have which.
- Rates, by season, as numbers.
- The season: opening and closing dates, winter status.
- Distances and drive times to the attraction and the town.
- Pets, with the rule.
- WiFi, and whether it works for video calls.
- Dump station, laundry, showers, propane: present or not.
- The road in, and the largest rig that fits.
- Who runs it and since when, if you want to be named as the owner.
Before and after
Before: "Nestled in the pines just minutes from the lake, our spacious sites offer everything today's RVer needs, with full hookups, great WiFi, and the friendliest staff around."
After:
Snowy Peaks RV Park is 2.5 miles from Big Bear Lake, an eight-minute drive. It has 44 full-hookup sites: 16 pull-throughs up to 65 feet and 28 back-ins from 40 to 50 feet, all with 50-amp service. WiFi reaches every site and holds a video call. The park is open May 1 through October 31.
Asked "RV park near Big Bear Lake for a 60-foot rig with 50 amp," an assistant can now say exactly that, and cite the page. The before version gave it nothing to say.
How to phrase it
- One fact per sentence, the number in it, the park's name in the first sentence of each section so the fact is attributed.
- Absolute, not relative: "8 minutes" not "minutes away," "open May 1" not "open in spring."
- State the negatives that guests ask about: "There is no pool." "Generators are not permitted." Assistants trust pages that admit limits.
- Say it once on the facts page and keep the other pages consistent with it. The facts page, in the AEO guide.
What it looks like when it is missing
Ask Perplexity about the park and it says: "Snowy Peaks RV Park offers full hookups and WiFi in a scenic setting near Big Bear Lake; check the park's website for site sizes and rates." That is an assistant reading a brochure and finding nothing to repeat. The competitor whose page had the numbers got the specific recommendation.
How to check your own
- Read your sites page and underline every number. If a paragraph has none, it cannot be quoted.
- Ask an assistant "what is the longest site at [your park]" and "what amperage does [your park] have." If it hedges, the sentence does not exist.
- Rewrite one section with the numbers in and ask again in a month.
What we do about it
The setup call for every site we build is a facts interview: lengths, amps, dates, distances, rules, the road in. Those become the sentences on the pages. The adjectives come after. Making every source agree, next.
Questions about this.
What kind of sentences do AI assistants quote from a website?
Sentences with checkable specifics: numbers, dates, distances, counts, and clear yes-or-no facts. They skip descriptive language like spacious or friendly because it cannot be verified.
Should I remove descriptive language from my park website?
No, but put the fact first and the description after. "Sites are 70 feet, shaded by cottonwoods" gives an assistant the number and a guest the picture.
Why does ChatGPT say to check the website for rates?
Because the rates are not stated in text on a page it can read, usually because they are in a PDF or an image, or the page only says 'affordable.'
Should a park website mention what it does not have?
Yes, for things guests ask about: no pool, no generators, no big rigs past 35 feet. In our testing, pages that state limits get quoted more readily, and it saves the wrong guest a trip.
Want to know what AI says about your park?
Ask it, then call us. We run the prompt set, show you the before, and build the fixes. SEO, AEO, and GEO with us start at $250 a month.
Part of the RV park GEO guide. Previous: Bing Webmaster Tools: ten minutes that open ChatGPT and Copilot. Next: Consistency across sources: what an assistant cross-checks. See also the SEO guide and the AEO guide.