What does a good RV park website look like?
Travelers arrive at a park website with three questions, usually on a phone, often on weak cell data. A good site answers them on the first screen and then shows the actual park.
SHORT ANSWER
A good RV park website says where the park is, whether a rig will fit, and how to book, on the first screen, before anything else. Below that it shows the actual park in its own photos, carries a map with the site numbers and hookups, has a page for each kind of guest the park wants, and sends every one of them into the booking system the park already runs. Yellowstone Grizzly RV Park, Snowy Peaks RV Park, and Howdy Y'all RV Resort are three we built that way.
It answers three questions on the first screen
Where are you, will my rig fit, and can I book tonight or next July. Everything else on the page is there to make the answers feel true. The site loads fast on cell data, the phone number and the booking button are visible on every screen, and the town, the highway, or the national park is in the first sentence, because that is what the traveler searched.
It is written for the kind of park
A gateway park near a national park puts the destination first and says how close the entrance is. A destination resort sells the stay and answers the comparison questions: site sizes, cabins, what is walkable, what the season is. A roadside park gives a tired driver the location, the fit, and tonight's availability. A long-term park shows the monthly rate, the rules in full, and what the community is like, the way someone chooses where to live. RV park website design starts with which of those four parks you have.
It shows the actual park
Phone photos of the real sites, the office, and the view beat stock images because they are true. The park map sits on the sites page with the site numbers, pull-throughs, lengths, and hookups marked, so a guest can picture site 14 before booking it. Rates, the season, the pet rule, and the rig limit are on the page in plain words.
It sends guests into the booking you already run
Whatever the park takes reservations with today stays. Campspot, Newbook, RMS, ResNexus, CampLife, Firefly, or a phone number and a notebook. Every page carries one button into it. The site does the convincing and the system takes the booking.
Three we built
Yellowstone Grizzly RV Park, a few blocks from the west entrance to Yellowstone. The site is written around the one question every guest has, how close it is to the entrance, with pages for big rigs, families, cabin guests, and groups, the park map on the site and printable, and booking connected to the system the park already used. It went from about 15,000 users a year to 90,000, according to Google Analytics.
Snowy Peaks RV Park in Buena Vista, Colorado. A photo-led destination site that shows the park and the mountains first, with separate pages for RV sites and cabins and plain answers on site lengths, hookups, pets, and the season.
Howdy Y'all RV Resort in Manvel, Texas. A long-term page and an overnight page, each with its own rates and rules, the fishing lake in the park's own photos, and the printed park map on the site. All of our work is here.
Related questions.
Do I need professional photos for a good RV park website?
No. Phone photos of the actual sites, the office, and the view are often better than stock images because they are true. If your photos are not enough, we tell you what to shoot and how, or we come and shoot the park ourselves as part of the Marketing band.
Should the rates be on the site?
Yes. Guests comparing parks leave a site that hides the rate. The season, the pet rule, and the rig limit belong on the page for the same reason.
Does a good RV park website need online booking?
It needs a clear way to book. For some parks that is online booking through the reservation system, and for others it is a phone number that gets answered. What it cannot be is a form nobody checks.
How many pages should it have?
One for each kind of guest the park wants, plus the sites page with the map, rates, rules, and contact. A small park does well with six pages written properly.
Want this handled for your park?
We build and run websites for RV parks and campgrounds, and nothing else. Websites from $85 a month, SEO from $250.
More on what goes on the site: What pages should an RV park website have? · What should be on a campground homepage? · Do I need photos of every site? · all questions