Do I need photos of every site?
No, unless you are selling specific sites. What you need is a set that answers the questions guests are really asking when they look at photos.
SHORT ANSWER
No. What you need is one good photo of each site type, plus the facilities guests worry about. Twelve to twenty photos covers most parks: each site type, the restrooms, the showers, the laundry, the office, the road in, the view, and the amenities you actually have. Photograph the restrooms specifically, because that is the single thing guests most want to see and most parks never show. Photos of every individual site only matter if guests choose a specific site number when booking.
The twelve-photo set
- A pull-through site with a rig in it, showing real scale
- A back-in site, same
- Your premium or view sites if you have them
- The restrooms, clean and lit
- The showers
- The laundry
- The office or check-in
- The road in, from a driver's perspective
- The view or the setting that makes you distinctive
- The pool, playground, or main amenity
- The dog run or pet area
- An aerial or the park map, showing the layout
Photograph the restrooms
This is the advice parks resist most and it is the most valuable. Guests assume the worst when there is no photo. A clean, well-lit restroom photo removes the biggest unspoken objection, and almost no park posts one. If yours are not photogenic, that is information too, and worth acting on before the next season.
When you do need every site
If guests pick a specific site number at booking, photos per site help and some platforms support them. Even then, start with site types and add individual photos over time for the sites people ask about most. It is a long job with diminishing returns after the first dozen.
Getting decent photos without a photographer
Shoot in the hour after sunrise or before sunset, never midday. Hold the phone at chest height, not overhead. Include a rig for scale. Clean the frame first, hoses, cones, and trash cans all read as clutter. Shoot wider than feels right. And take the restroom photo with the lights on and the door propped for light.
Related questions.
How many photos should an RV park website have?
Twelve to twenty covering each site type and the key facilities. More matters less than having the right ones.
Should I show my restrooms on my website?
Yes. It is the thing guests most want to see and the thing almost no park shows. A clean restroom photo removes a real objection.
Do I need a professional photographer?
Not necessarily. Good phone photos at the right time of day work. Hire one if your current photos are midday snapshots and you can spare $300 to $800.
Should I use drone photos of my campground?
One aerial is genuinely useful for showing layout. Beyond that they all look alike and add little.
Want this handled for your park?
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More on what goes on the site: What pages should an RV park website have? · What should be on a campground homepage? · Should I put my rates on my website? · all questions