What pages should an RV park website have?
Seven pages cover nearly every park. Four more earn their place if your park has the situation. Everything else is usually padding.
SHORT ANSWER
Seven essential: home, sites and rates, the park map, the area, rules and camp information, photos, and contact with booking. Four worth adding depending on your park: one per nearby attraction, a big rig page, a monthly or long-term page, and a facts page holding every number in one place. Skip a blog unless somebody will write it, skip a separate amenities page that repeats the sites page, and skip anything that exists only to have more pages.
The seven essentials
| Page | What it must answer |
|---|---|
| Home | Where you are, what kind of park, what it costs, how to book |
| Sites and rates | Types, lengths, hookups by site number, rates by season |
| Park map | The numbered diagram, readable on a phone |
| The area | Distances, drive times, what guests actually do |
| Rules and camp info | Check-in, quiet hours, pets, fires, WiFi, laundry |
| Photos | Real ones, including restrooms and the sites themselves |
| Contact and booking | Phone, address, hours, the booking handoff |
The four worth adding
- One page per attraction if you are near any. These win the highest-intent searches.
- A big rig page if you take 40 feet and up. Specific, high intent, and few parks have one.
- A monthly page if you rent long term. Different guest, different questions.
- A facts page holding every number in one place, which is what AI assistants read first.
What to skip
A blog nobody will write. A separate amenities page that repeats the sites page. An "About Us" page that is only a paragraph about how much you love camping. Testimonials pages, since reviews live on Google where they count. And any page created to hit a page count rather than to answer something.
The page most parks are missing
The park map, as a real numbered diagram rather than a satellite screenshot. It is consistently among the most-visited pages on a campground site, guests open it on arrival, and it is the single page most likely to be missing or unreadable on a phone.
Related questions.
How many pages does an RV park website need?
Seven covers most parks. Ten to twelve if you have attractions nearby, big rig sites, and monthly rentals.
Do I need an About page?
Only if you have something specific to say: family history, how long you have run it, what you changed. A generic one adds nothing.
Should each site type have its own page?
Not usually. One good sites and rates page with a clear table works better than five thin pages.
What is the most visited page on a campground website?
Usually rates, then the park map. Both should be one click from the homepage.
Want this handled for your park?
We build and run websites for RV parks and campgrounds, and nothing else. Websites from $85 a month, SEO from $250.
More on what goes on the site: What should be on a campground homepage? · Do I need photos of every site? · Should I put my rates on my website? · all questions