Should I put my rates on my website?
Yes. Three objections come up every time, and all three are answerable.
SHORT ANSWER
Yes. A visitor who cannot find a price goes back to the results and checks a park that shows one. Rates also need to be readable as text rather than locked in an image or PDF, because search engines and AI assistants cannot read pictures, and "what does it cost" is among the most common things people ask them. Show a range if your rates vary, state what is included, and note that holidays differ. Hiding prices protects almost nothing and costs bookings every day.
The three objections
"Competitors will see them." They already know. They call you, or they look at your platform listing. The only person your hidden rate hides from is a guest.
"They vary too much." Show a range and the season. "Nightly $48 to $62 depending on site type and season" answers the question well enough to keep someone on the page.
"I want them to call." Most will not. They will check the park that showed a price. You get fewer calls and fewer bookings, not more calls.
How to show them
A table, in text, on the page. Rows by site type, columns by season. Include what is included: utilities, WiFi, how many people, how many vehicles, pets. Note holiday and event pricing separately. If you have a monthly rate, state whether electric is metered.
Never as an image
A rate card saved as a JPEG or PDF is invisible to search engines, invisible to AI assistants, unreadable on a phone without pinching, and impossible for a screen reader. If your rates are currently a picture, converting them to a real table is one of the highest-value hours you can spend on the site. More on why here.
The AI angle
"How much does it cost to stay at [park]" is a question people now ask assistants directly. If your rates are text on a page, the assistant answers with your number. If they are in an image, it says to check the website, and some people will not.
Related questions.
Will competitors use my rates against me?
They already know your rates. Hiding them only hides them from guests.
What if my rates change often?
Show a range and the season, and say rates are subject to change. That is enough to keep a visitor on the page.
Can I put my rates in a PDF?
You can, but search engines and AI assistants cannot read them well and phone users will not either. Put them in a table on the page.
Should I show holiday pricing?
Yes, or at least note that holidays and events are priced differently. Surprises at check-in become bad reviews.
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More on what goes on the site: What pages should an RV park website have? · What should be on a campground homepage? · Do I need photos of every site? · all questions