Tables and lists: the shapes machines lift whole.
Some questions have a list or a table for an answer: rates by season, site types and lengths, the steps to check in after hours. Search engines lift those shapes whole into the box at the top, if they are real tables and lists in the page. A photo of a rate card is invisible.
IN ONE PARAGRAPH
Google and the assistants extract HTML tables and lists directly: a table with a header row becomes a table snippet, a numbered list becomes a list snippet, and both are quoted by AI. For a park that means rates, site types with lengths and hookups, what the monthly includes, and step-by-step answers like after-hours check-in. The rules: a real table or list in the page, not an image; a heading above it that names what it is; a header row; short cells; no merged cells or nested tables. The same data as an image or a PDF is worth nothing to a machine.
Which park answers want a table
- Rates by site type and season.
- Site types with length, hookups, surface, and count.
- Cabins with beds, bath, kitchen, and rate.
- Distances and drive times to the places guests go.
- Cabin versus RV site, monthly versus nightly, any comparison.
Which want a list
- What the monthly rate includes.
- How to check in after hours, step by step.
- What to bring to a cabin.
- The rules, one per line.
- What to do on a rainy day nearby.
What one looks like
The site-types table on a facts page, as extracted:
| Sites | Type | Length | Electric | Nightly, summer |
|---|---|---|---|---|
| 1 to 20 | Pull-through | 70 ft | 50 amp | $58 |
| 21 to 40 | Back-in | 55 ft | 50 amp | $58 |
| 41 to 58 | Back-in | 40 ft | 30 amp | $52 |
| T1 to T12 | Tent | n/a | None | $28 |
Under a heading that reads "Site types, lengths, hookups, and rates." Google can show this table as the snippet for "Willow Lake RV Park rates," and an assistant asked about 50-amp pull-throughs can read the first row.
The formats that never get extracted
- A rate card uploaded as a JPEG or PNG.
- A PDF of the rates or the rules.
- A table built from spaced text or from a builder's "columns" block that is really a set of boxes.
- A table with merged header cells or a table inside a table.
- An embedded spreadsheet.
Rebuild each as a real HTML table or list. Builders can do this; it is usually the "table" block, not the "image" block.
How to check your own
- Open your rates. Try to select a number with your cursor. If you cannot, it is an image.
- Find your site types. Are they a table with a header row, or a paragraph?
- Search "[your park] rates" and see whether a box appears and what it shows.
What we do about it
Every rate, site type, cabin, and distance on a site we build is a real table or list under a named heading, and the facts page carries the master copies. When we take over a site, rebuilding the rate image as a table is one of the first afternoon's tasks. Marking them up, next.
Questions about this.
Can Google show a table from my website as a search result?
Yes. A real HTML table with a header row under a clear heading can be shown as a table snippet, and AI assistants read it directly.
Why doesn't my rate card show up in search?
Because it is an image or a PDF. Search engines and assistants cannot read numbers inside pictures. Rebuild it as a table in the page.
What makes a list get extracted?
A numbered or bulleted list in the page's code, directly under a heading that names what it is, with short items. Steps, inclusions, and rules all fit.
Should I keep the PDF rate sheet?
Keep it as a download if guests like it, but put the same rates in a table on the page. The page table is what gets found.
Want your pages written to be the answer?
Every site we build is written this way. Tell us about your park and we will show you which questions you could own. SEO and AEO with us start at $250 a month.
Part of the RV park AEO guide. Previous: The park facts page: every fact, in one place, in plain sentences. Next: FAQ blocks and structured data: labeling the answers for machines. See also the SEO guide and the GEO guide.