Do I need a separate page for big rigs?
A 45-foot fifth wheel and a family looking for a cabin are two searches. One Sites page trying to catch both usually catches neither.
SHORT ANSWER
Yes, if you take big rigs. Google matches a search to the page that answers it most specifically, and a page titled "Pull-through sites for big rigs" with the lengths, the amperage, the turning room, and whether the road in is paved beats a general Sites page for "big rig RV park [town]" every time. The big-rig guest has the most to lose from a bad fit and is the most likely to search specifically, which makes it the first guest page to build. The same logic applies to monthly, cabins, families, tents, groups, and winter, for whichever of those your park actually wants.
What goes on the big-rig page
The target search in the title, the heading, and the first sentence: "Sites 1 through 18 are pull-throughs, 70 feet long, 50 amp, on gravel, with the road in paved from Highway 24." Then a short table of sites, lengths, power, surface, and the rate. A photo of a 44-foot fifth wheel on one of the sites. Three sentences on the turn at the entrance. A four-question FAQ. The book button and the phone number. About five hundred words, and it is the page that wins "big rig RV park" plus your town.
The other pages a park builds
Families, with the playground, the pool, what is walkable, the quiet hours, and the cabins if you have them. Monthly and seasonal, with the rate or range, what is included, utilities, mail, laundry, pets, and the application. Cabins or glamping, each unit with beds, bathroom, kitchen, linens, rate, and season. Tents, if you take them, with what is and is not allowed. Groups and rallies, with how many sites sit together, the pavilion, and how to book a block. Winter, if you are open, with which sites have water and what is plowed. Build only the ones that are true. A page for a guest you do not want brings the wrong calls.
What it looks like when the page is missing
A homepage that says "sites for every rig" and a Sites page with one photo and a rate table. A search for "pull through RV sites [town] 50 amp" goes to the competitor whose page says "70-foot pull-throughs, 50 amp, paved road in." A search for "monthly RV sites [town]" finds nothing on your site that says monthly. The guests exist and the pages do not. Those are the best searches to lose, because a guest who types "50 amp pull through" and a town is ready to book.
How to check your own site
List the kinds of guest you actually want. For each one, ask whether a page on your site has that guest's search in its title and heading. In Google Search Console, under Performance, search the queries for "big rig," "monthly," and "cabin" and see what page shows for them, if any. The guest pages are the core of every site we build, and the guide page has the checklist for each.
Related questions.
How many pages should an RV park website have?
One for each kind of guest the park wants, plus the sites page with the map, rates, rules, and contact. Most parks have four to six kinds of guest.
How long should a big-rig page be?
Four hundred to a thousand words that answer the search: lengths, amperage, surface, the road in, the rate, a photo with a rig on the site, and the questions that guest asks.
Should the rates be on the big-rig page?
Yes, or a range by season. The guest comparing parks leaves a page that hides the rate.
What if my park has only back-in sites?
Then the page says so, with the lengths and the turning room, and it still wins the searches for those lengths. Honesty about fit is what the big-rig guest is searching for.
Want this handled for your park?
We build and run websites for RV parks and campgrounds, and nothing else. Websites from $85 a month, SEO from $250.
More on what goes on the site: What pages should an RV park website have? · What should be on a campground homepage? · Do I need photos of every site? · all questions