What should a campground FAQ page say?
The right questions are already being asked. They are the ones your office answers on the phone every day.
SHORT ANSWER
Use the questions your office actually gets. Keep a list by the phone for two weeks and you will have twenty real ones. The usual set: check-in and check-out times, whether a specific rig length fits, amperage, pets and the fee, whether the WiFi handles streaming, the dump station, laundry, distance to the attraction, what the road in is like, and whether you are open in winter. Write each answer complete in the first sentence, and place them on the relevant page rather than only on one giant FAQ page.
How to gather the real ones
Put a notepad by the office phone. For two weeks, write down every question asked, one tally mark per repeat. At the end you will have your list ranked by frequency, and it will not match any template. That list is your FAQ, and often your site map for new pages too.
The common set
- What time is check-in and check-out?
- Will a [length]-foot rig fit?
- Do you have 50 amp?
- Are dogs allowed, and is there a fee?
- Does the WiFi handle streaming or video calls?
- Is there a dump station, and is it free?
- Is there laundry?
- How far is it to [attraction]?
- What is the road in like?
- Are you open in winter?
How to write the answers
Answer in the first sentence, completely, with the number in it. "Check-in is 2 p.m. and check-out is 11 a.m." Then any detail: late arrival instructions, early check-in policy. Forty to sixty words per answer. That shape is also what gets pulled into search results and quoted by assistants. More on the pattern here.
Where to put them
On the page they belong to, not only on a separate FAQ page. Rig length questions go on the sites page. Pet questions on rules. Distance questions on the area page. A single FAQ page is fine as a reference, but questions answered in context perform better and are more useful to the guest reading that page.
Related questions.
How many FAQ questions should a campground website have?
Five to eight per page, placed where they belong. A separate FAQ page can hold twenty as a reference.
Where do I find the right FAQ questions?
Keep a notepad by the office phone for two weeks. The real list ranked by frequency will be there.
Should FAQ answers be short or detailed?
Answer completely in the first sentence, then add detail. Forty to sixty words per answer works well.
Does an FAQ page help with search?
Yes, when the questions are real and the answers are direct. Padded FAQ pages full of invented questions do not.
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More on what goes on the site: What pages should an RV park website have? · What should be on a campground homepage? · Do I need photos of every site? · all questions