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ANSWERS

How do I move my RV park website to a new company?

Done in the right order, this is a day of minor disruption. Done in the wrong order, it is weeks of lost ranking.

SHORT ANSWER

Six steps, in this order. Secure the domain in your own registrar account before you announce anything. Save all content and photos. Get the list of your current URLs so redirects can be mapped. Build the new site fully before touching anything live. Switch the DNS and confirm the redirects work. Then update your Google Business Profile and directory listings to point at the new site. Do not cancel the old hosting until the new site is live and tested.

The six steps

  1. Secure the domain. In your own registrar account, before giving notice. This is the step that protects everything else.
  2. Save content and photos. Every page's text, every image at full size.
  3. Get the URL list. Every existing page address. Your sitemap.xml or Google Search Console both give you this.
  4. Build first. The new site complete and reviewed before anything switches.
  5. Switch and verify. Change the DNS, then check that every old URL redirects to its new equivalent.
  6. Update the listings. Google profile, Apple, Bing, directories, and your booking platform.

The step everyone skips

Redirects. Your old pages have links pointing at them from directories, the chamber, blogs, and search results. If yourpark.com/rates becomes yourpark.com/rates-and-sites with no redirect, every one of those links breaks and the ranking that page had is gone. Mapping old URLs to new is an hour of work that protects years of history. More on that here.

Timing it

Move in the off season if you can. If you cannot, switch on a weekday morning rather than a Friday afternoon, so there is a full business day to catch anything broken. Keep the old hosting running for at least two weeks after the switch as a fallback.

What to expect afterwards

A brief dip in traffic for a week or two as search engines recrawl, then recovery. If the redirects were done properly, rankings generally return and often improve, since a new site is usually faster and better structured. If traffic does not recover within a month, the redirects are the first thing to check.

Related questions.

Will I lose my Google ranking when I move my website?

Not if the domain stays the same and old URLs redirect to new ones. Expect a brief dip during recrawling.

Should I cancel my old hosting right away?

No. Keep it for at least two weeks after the new site is live, as a fallback.

What do I need from my old web company?

The domain, a copy of the content and photos, and ideally a list of URLs. The domain is the only one that is hard to replace.

How long does moving a campground website take?

Two to four weeks to build, then a day to switch. The build is the long part, not the move.

Want this handled for your park?

We build and run websites for RV parks and campgrounds, and nothing else. Websites from $85 a month, SEO from $250.