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ANSWERS

My RV park website is slow. What do I do?

Five causes, and the first one accounts for most cases on park websites.

SHORT ANSWER

Five causes, in order. Oversized images, which is nearly always the answer on a park site, since photos straight off a camera are five to ten times larger than a web page needs. Too many plugins, if you are on WordPress. Video backgrounds or autoplay sliders. Slow or oversold hosting. And embedded third-party widgets, particularly booking availability iframes and chat tools. Test it properly first at PageSpeed Insights, on your phone on cell data, not on the office WiFi.

Test it properly first

Run your homepage through PageSpeed Insights and read the mobile score, not the desktop one. Then open the site on your own phone away from the office, on cell data. That is the experience a traveler has. Office WiFi makes every site look fine.

The five causes

  1. Images. A photo off a camera is 4 to 8 MB; a web page needs 150 to 400 KB. Resize to about 1600 pixels wide, save as JPEG at 80 percent or convert to WebP.
  2. Plugins. On WordPress, deactivate anything unused. Sliders, page builders, and analytics stacks are the usual offenders.
  3. Video and sliders. Replace a video background with a still image. Nobody books because of a video.
  4. Hosting. $3-a-month shared hosting is oversold. Moving to decent hosting often halves load time.
  5. Embeds. Booking widgets and chat tools add seconds. Link to the booking page instead of embedding it.

Why it matters more for a park

Your visitors are frequently on one bar of signal in a moving vehicle. A site that takes two seconds on WiFi can take eight on rural cell data, and most people abandon around three. Speed is not a technical nicety here; it is whether the driver looking for tonight ever sees your phone number.

The fastest fix

Images, almost always. Resizing every photo on a park site is an afternoon and typically cuts load time by half or more. If you do one thing from this page, do that one.

Related questions.

How fast should an RV park website load?

Under three seconds on cell data. Test on your phone away from the office WiFi.

What makes campground websites slow most often?

Oversized photos. Images straight off a camera are many times larger than a web page needs.

Does site speed affect my Google ranking?

Yes, and it affects bookings more. People leave slow sites before they see anything.

Will better hosting fix a slow site?

It helps, but if the images are oversized the site will still be slow on fast hosting. Fix the images first.

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