Do I need a blog for my RV park?
Probably not. An abandoned blog is worse than no blog, and most park blogs are abandoned by post four.
SHORT ANSWER
Probably not. Most park blogs stop after three posts and an abandoned blog with a 2023 post at the top reads worse than no blog at all. What actually works is permanent pages: one per attraction, one on the area, one on what to do in each season. Those rank for real searches and stay useful for years without maintenance. If you genuinely will write monthly, a blog helps. If you are honest that you will not, write six good permanent pages and stop.
Why park blogs fail
Three posts in spring, nothing after Memorial Day when the season starts, and then nobody touches it. By the following year the top post is dated and the whole section signals neglect. The problem is not the writing, it is that a blog demands a rhythm, and park operators have the least free time exactly when travel content matters most.
What to write instead
- A page for each nearby attraction, with real distances and a day plan.
- A page on the area: groceries, fuel, the hospital, the laundromat, where to eat.
- One page per season if your park changes meaningfully across the year.
- A page for each guest type you serve: big rigs, monthly, families, snowbirds.
These rank for the same searches a blog post would, and they never go stale in the way a dated post does.
When a blog is worth it
If you genuinely publish monthly. If your park hosts events worth announcing. If you have something ongoing to document, a build, a restoration, a season. And if someone specific owns it, by name, with time allocated. Without all four, skip it.
The middle option
A news or updates page, updated a few times a year: road construction, season dates, the new bathhouse, wildfire status. Low commitment, genuinely useful to guests, and it does not carry a blog's expectation of regular posting.
Related questions.
Does a blog help an RV park rank on Google?
It can, but permanent pages about your area and attractions usually rank better for the searches that matter and need no upkeep.
How often would I need to post?
Monthly at minimum for a blog to be worth having. Less than that and it reads as abandoned.
What should I write about if I do blog?
Local events, seasonal conditions, road and construction updates, and practical guides to the area. Not general RV lifestyle content, which competes with full-time publishers.
Is an old blog hurting my site?
Only mildly for ranking, but it signals neglect to visitors. Either refresh the posts or remove the section and keep the useful ones as pages.
Want this handled for your park?
We build and run websites for RV parks and campgrounds, and nothing else. Websites from $85 a month, SEO from $250.
More on what goes on the site: What pages should an RV park website have? · What should be on a campground homepage? · Do I need photos of every site? · all questions