Should a small RV park have its own website?
Owners ask this as a size question. It is really a question about where your guests come from.
SHORT ANSWER
Usually yes, but site count is the wrong way to decide. What matters is where your guests come from. If most arrive because they searched for a park in your area, you need to be findable and a website is how. If most are returning guests, referrals, or long-term tenants who found you by driving past, a website matters much less and a Google Business Profile may be enough. A 15-site park on a highway near a national park needs a site more than a 90-site park that is full of seasonal tenants.
The question that settles it
Ask your office: of the reservations taken last month, how many came from someone who had never been here and did not know the park's name? If that is a meaningful share, they found you by searching, and everything about how you appear in that search matters. If it is nearly zero, your guests are repeat and referral, and your money is better spent elsewhere.
Why small parks can do better online than big ones
Small parks compete on the specific. A 15-site park that is quiet, adults-mostly, walking distance to the river, and takes rigs up to 40 feet has a sharper story than a 200-site resort. Searches are getting more specific and AI assistants answer specific questions, so "small quiet RV park near the Arkansas River with 50 amp" is a search a small park can own outright and a big park cannot.
What a small park's site needs
Less than you think. Five or six pages: home, sites and rates, the park map, the area, rules, and contact. Honest photos. Your facts in plain sentences. A booking link or a phone number. No blog, no slider, no chat widget. A small site done properly beats a big one done badly, and it is cheaper to keep current.
The cost question for a small park
At $85 a month, one extra booked week a year at $60 a night covers half of it. For a small park the relevant comparison is not against a big park's budget, it is against the shoulder-season nights you currently leave empty.
Related questions.
How many sites does a park need before a website is worth it?
There is no threshold. It depends on whether new guests find you by searching or whether you run on repeats and referrals.
Can a small campground compete with a big resort online?
Yes, on specific searches. A small park with a clear identity beats a generic big one for "quiet", "adults only", "walking distance", and rig-specific searches.
How many pages does a small RV park website need?
Five or six. Home, sites and rates, the park map, the area, rules, contact. More than that is usually padding.
What if I only rent to long-term tenants?
Then your need is lower, but a simple page with availability and rules still saves the office a lot of repeated phone calls.
Want this handled for your park?
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