How do I get my campground in AI search results?
Four assistants, two indexes, and one body of work that covers all of them.
SHORT ANSWER
The four assistants that matter search two indexes: ChatGPT and Copilot use Bing, Gemini and Google's AI Overviews use Google, and Perplexity uses its own crawl plus Bing. So the work is: be indexed in both Bing and Google, state your facts in quotable sentences, keep every listing consistent, gather steady reviews, and have a site on your own domain. Then test monthly by asking each assistant the same questions and fixing whatever the answers get wrong.
Who searches what
| Assistant | Searches | Also reads |
|---|---|---|
| ChatGPT | Bing | The pages it opens |
| Microsoft Copilot | Bing | The pages it opens |
| Google Gemini | Business Profile, reviews | |
| AI Overviews | Business Profile, reviews | |
| Perplexity | Own crawl plus Bing | The pages it cites |
The work, in order
- Verify with Bing Webmaster Tools and submit the sitemap. This opens ChatGPT and Copilot.
- Verify with Google Search Console and complete the Business Profile. This opens Gemini and AI Overviews.
- Write a facts page and put numbers in your sentences.
- Make every listing state the same name, phone, season, and amenities.
- Ask for reviews after every stay and answer them.
- Allow the crawlers in robots.txt.
Why this is winnable right now
Almost no campground has done the Bing step. Most park sites are written in adjectives. Listings drift for years without anyone checking. This means the bar is low and a park that does five straightforward things can be the one an assistant names, in a market where nobody else has tried. That will not stay true forever.
Measuring it
There is no dashboard. Ask the four assistants the same ten questions monthly and record whether you are named and what they say. Two numbers: how often you are named in recommendation prompts, and how often the facts are right. Our prompt set is published here, and the whole GEO guide covers the rest free.
Related questions.
What is GEO for a campground?
Generative engine optimization: being the park an AI assistant names when it writes an answer, rather than just a link in a list of results.
Do AI assistants use my Google Business Profile?
Gemini and AI Overviews do, directly. That is why a complete profile matters for AI answers and not just for maps.
Is there paid placement in AI answers?
No. Anyone selling guaranteed AI recommendations is selling nothing.
How often should I check what AI says about my park?
Monthly. Answers shift as the assistants recrawl, and monthly is enough to catch a wrong fact before it spreads.
Want this handled for your park?
We build and run websites for RV parks and campgrounds, and nothing else. Websites from $85 a month, SEO from $250.